Ashford Formula, By Curecrete
Ashford Formula, By Curecrete
The Original Concrete Densifier
1203 Spring Creek Pl.
Springville, UT 84663
Toll Free: 800-998-5664
Phone: 801-489-5663
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Ashford Formula - The Original Concrete Densifier

Ashford Formula is a chemically reactive liquid that penetrates the concrete, solidifying the concrete surface components into a solid mass.It produces a permanently denser, harder, penetration and abrasion-resistant concrete surface. Ashford Formula is inorganic, nontoxic, VOC free, colorless and odorless.

Product Literature:


2019 Project Highlights Photobook

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  • Densifies
  • Abrasion Resistant
  • Cures
  • Dustproofs
  • Low Life Cycle Costs
  • Permanent Sheen
  • Easy to Maintain

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Applying the Ashford Formula does not require a lot of time. If applying to existing concrete, the floor needs to be prepared so that it is clean, bare concrete. This means that curing agents, dirt, paints, coatings, bondbreakers, oil spills and other contaminants are stripped and/or removed completely. For optimum performance, the Ashford Formula must be able to penetrate the surface so it can react with the concrete. Only one application of the Ashford Formula is needed to permanently densify the concrete surface.

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Cleaning and Maintenance

Concrete floors are strong, functional and long wearing. However, they are not bullet proof. Proper care is vital and necessary to ensure the long term benefits of a densified and densified polished concrete floor. Long touted as "maintenance free," concrete floors are actually "low maintenance," and with the proper know-how, will perform for a lifetime.

Cleaning and Maintenance Guide for Concrete Floors

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Hyundai - Automotive/Manufacturing - Czech Republic

The recently constructed Hyundai Car Factory in Nosovice, Czech Republic is the second largest car manufacturing facility in the country, and Hyundai's largest car manufacturing plant in Europe. Completed in November 2008, this facility is capable of producing 300,000 cars annually.

Rated 5 based on 1 product reviews Fulfillment Center is an online retailer for pet owners seeking trust, quality, and convenience in pet products. Recently the online retailer built its seventh
fulfillment center located in Goodyear, AZ, totaling 800,000 square feet. The
company hired more than 400 employees and plans to eventually hire a total of
750 employees.

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OTIS Offices

In 2009, the Ashford Formula was applied to approximately 20,000 square feet (2,000 square meters) of concrete surfaces at the new OTIS offices in Istanbul Turkey by ERA - distributor of the Ashford Formula in Turkey.

Otis is the world's largest manufacturer and maintainer of people moving products, including elevators, escalators and moving walkways. Founded more than 160 years ago by the inventor of the safety elevator, Otis offers products and services through its companies in more than 200 countries and territories and maintains more than 1.8 million elevators and escalators worldwide. Otis is a part of UTC Building & Industrial Systems, a unit of United Technologies Corp., a leading provider to the aerospace and building systems industries worldwide.

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Eastpark 70 Building

West Surface Prep in Commerce, CO was called upon by the building owner to help resolve a very unique situation on the facility's concrete floor.

Fix small, pockmark-like holes in the concrete floor caused by high winds dusting the floor with tiny rocks and sediment during the power troweling phase. Building owner feared “pockmarks" would create an ongoing problem and/or spread.


  1. Remove “pockmarks" via heavy grinding.

  2. Dustproof the slab via chemical densification (Ashford Formula).

  3. Re-establish the shine via burnishing.

With the Ashford Formula as the backbone of the plan, this floor would not only be fixed, it would exceed all expectations. The outcome of this project was a gorgeous floor that brought in personnel from all levels of the client's company to see the “sexy floor". Though this client is a major builder of warehouses in the Denver, Colorado area, the sentiment echoed over the course of this job was that it was “the best floor in the company."

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The Ozeaneum Museum - Recreation/Museum - Germany

In 2008, the Ashford Formula was applied to approximately 65,000 sqf (6,000 sqm) of concrete surfaces at the new oceanographic museum, the Ozeaneum in Straslund, Germany.
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SEW Eurodrive - Manufacturing - Germany

Our exclusive distributor in Germany, NORSA GmbH recently completed the floor for SEW Eurodrive's corporate headquarters in Bruchssal, Baden-Wurttemberg, Germany. The owners of the building specified the Ashford Formula on the 416,029 square feet / 38,650 square meter project, which was started in December 2008 and completed in August 2009. SEW Eurodrive is an international organization that manufactures geared motors, frequency inverters and servo drives. They employ over 11,000 people worldwide.

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Green By Design

The Ashford Formula was designed with environmentally responsible ingredients. It not only produces impeccable results, but does so without any expense to the environment. The Ashford Formula has provided great performance at no ecological cost to the environment for more than 70 years.

LEED Point Credits
Green News

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RetroPlate - The Original Concrete Polishing System

RetroPlate is a chemically reactive liquid which enhances concrete density and hardness, allowing concrete surfaces to be polished to a high, marble-like sheen. In conjunction with diamond tools and machinery, and the process of grinding and polishing concrete, the RetroPlate Concrete Polishing System transforms new and old concrete into strong, durable and beautiful works of art.

Product Literature:

RetroPlate Brochure

RetroPlate Photo Book

2019 Project Highlights Photobook

RetroPlate SDS

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CreteStrip - Concrete Stripper

CreteStrip is a chemical agent specifically designed to remove residues and coatings like tire marks, acrylics, carpet and tile mastics, paint, etc. from concrete and masonry surfaces in preparation for the application of the Ashford Formula and RetroPlate concrete densifiers.

Product Literature:
CreteStrip Sales Sheet
CreteStrip SDS

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KickStart - Concrete Grinding Accelerator & Clarity Enhancer

KickStart is a concrete grinding accelerator and clarity enhancer that provides accelerated and enhanced clarity to hard steel troweled concrete in fewer grinding/polishing steps. In conjunction with CreteClean Plus, KickStart produces enhanced clarity at any finish, whether cream, salt ‘n pepper or exposed aggregate.

Product Literature:

KickStart - Sales Sheet

KickStart - SDS

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CreteFill Pro Series - Concrete Joint Filler, Crack & Spall Repair

The CreteFill Pro Series line of products is designed to fill new or damaged control joints and repair cracks and spalls in concrete floors. These products can be custom color matched to any color specification and can be used in a variety of applications to mend and repair imperfections in concrete.

Product Literature:
CreteFill Pro 85 MI - Sales Sheet
CreteFill Pro 85 MI - SDS
CreteFill Crack Repair EZ Shave - Sales Sheet
CreteFill Crack Repair EZ Shave - SDS
Crete Fill Spall Repair - Sales Sheet
Crete Fill Spall Repair - SDS
CreteFill Joint Filler Estimating Chart
CreteFill - Color Selection Guide

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CreteClean Plus - Concrete Cleaner

Not all floor cleaners are created equal, and this is especially true for concrete cleaners. CreteClean Plus is specifically designed to complement and work with concrete floors, helping them remain in excellent working condition and always looking great. CreteClean Plus is void of acids, hydroxides and sulfates which can be harmful to concrete, has a pH level complementary to that of aged/cured concrete, and utilizes Polar Micelle Technology for maximum pick-up of soil and grit from the floor surface.

Product Literature:

Cleaning & Maintenance Guide for Concrete Floors
CreteClean Plus - Sales Sheet
CreteClean Plus SDS
CreteClean Plus - Single Dose - Sales Sheet

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RetroPel - Concrete Protection

RetroPel is a stain repellant that has been specifically formulated for concrete and terrazzo floors. RetroPel resists oil and waterborne stains, and when used in conjunction with the Ashford Formula or RetroPlate, provides additional protection.

Product Literature:

RetroPel - Sales Sheet

RetroPel - SDS

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RetroGuard - Concrete Protection

RetroGuard is a modified acrylic sealer yielding high reflectivity. The topical coating is suitable for protecting concrete and natural or synthetic stone surfaces against oil and food staining. It is UV-stable, and therefore, applicable on both exterior as well as interior surfaces. RetroGuard is highly effective at preventing acid staining on all stone and concrete surfaces, even keeping acidic fumes from the surface to which it is applied.

Product Literature:

RetroGuard - Sales Sheet

RetroGuard - SDS

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