The Challenge
Where were you in 1996? The OJ Trial reached its dramatic conclusion, President Clinton was re-elected for his second term, Microsoft had just launched Windows 95...and Safeco Plaza in Seattle, Washington received a facelift with Madico®'s Silver 30 (SRS 330) window film. Since then, we've seen more OJ trials, presidential elections and Microsoft launches. But Madico's film still keeps saving money for the 50-story, 754,455 ft2 landmark building's ownership, who, incidentally, selected Madico after a competing film failed after only a short time “on the job."

The Solution
Madico's Silver 30 was chosen for several reasons. First and foremost, it provides energy savings through decreased demand on the air conditioning system. It delivers superior heat rejection - 70% of total energy rejected. The durable, scratch-resistant film also improves occupant comfort by blocking the sun's heat and glare and reducing fading of interior furnishings by rejecting 99% of harmful UV rays.

Other buildings in similar climates have had Madico window film installed for more than 20 years with minimal degradation in performance or appearance. Although this film was installed prior to the “green" movement, building owners who install solar control films often enjoy significant rebates from the state or federal government. These incentive programs are designed to motivate decision-makers to implement energy efficiency measures to reduce electricity consumption.

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