Help improve indoor air quality one coat at a time. Thanks to innovative technology and a zero VOC formula, SuperPaint® with Air Purifying Technology* contributes to better indoor air quality by reducing VOC levels from potential sources like carpet, cabinets and fabrics. It also helps rooms stay fresher, longer, with odor eliminating technology that breaks down unwanted household odors. Available in a wide variety of colors, including 540 inspiring hues from the Living Well™ collection. SuperPaint® with Air Purifying Technology is a super simple choice for the well being of your home.*The length of time SuperPaint® with Air Purifying Technology Interior Acrylic Latex actively reduces odors and formaldehyde depends on the concentration, the frequency of exposure and the amount of painted surface area.