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GREEN DATACOMPANY OVERVIEW
Renowned for innovation, performance, and unsurpassed color selection, Benjamin Moore & Co. is a definitive leader in the paints and coatings industry-and your partner in beautifying and protecting residential and commercial properties.
The story began in 1883, when Benjamin Moore and his brother, Robert, opened Moore Brothers in Brooklyn, New York-- with $2,000, one product, and a promise to deliver only the finest paint. Today, we remain committed to their vision of producing the highest quality paints and finishes, and serving customers through a network of knowledgeable, independent retailers.
In addition, we manufacture our own resins and zero-VOC* Gennex® colorants, which are used to create products that are low-VOC and zero-VOC, even after tinting. Gennex colorants are also resin-rich, so they fortify the paint and allow the tinted product to maintain its original viscosity. As a result, paints tinted with Gennex colorants are easier to apply and deliver a more durable, washable coating.
In 2008, Benjamin Moore & Co. purchased select assets of Insl‐x Products Corporation, including Insl‐x®, Coronado®, and Lenmar®. In 2010, we launched the Corotech® brand of high performance coatings to combine three different industrial lines (Benjamin Moore, Insl‐x and Coronado) under one umbrella, allowing for efficiencies in product selection and service. The interchangeability of our brands allows us to offer a broader range of products that meet your specification requirements for every project.
Benjamin Moore & Co. continues to be at the forefront of product innovation, with a commitment to research and development unrivaled in the architectural coatings industry. With over 5,500 independent retailers and more than 400 field and architecture representatives, we're here to serve you with the product recommendations and expertise needed to help you exceed your customers' expectations.
ALL PRODUCTS
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Notable® Dry Erase Paint
Notable is a premium performance, two-component product that can be applied to almost any substrate, including painted drywall, wood, glass, metal and laminate. The isocyanate-free formula features a four-hour pot life, seven-day full cure time and 10-year warranty.
Ultra Spec® SCUFF-X® Interior Latex
A high-performance, one-component latex coating specifically engineered to deliver outstanding performance and protection for the toughest high-traffic areas in busy commercial spaces. This breakthrough product offers superior durability and scuff-resistant properties than traditional 2-component coatings, without the strong odor, pre-mixing, short pot-life and application difficulties related to similar products. This paint will retain its high-quality appearance much longer with minimal maintenance.
Matte Finish Paint - Century™
Made for designers, this innovative paint comes in a curated collection of 75 colors with unprecedented depth. The complex blend of art and science creates a paint that stands in a category of its own.
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Fresh Start Premium Primers
A complete line of premium primers ensures the best possible results by providing the proper foundationfor every finish coat. Choose from specialty products that solve problems with stains, moisture damage, tannin bleeding and other common issues.
Ultra Spec Masonry Int/Ext 100% Acrylic Sealer
Designed to penetrate and seal the surface of new or previously painted masonry surfaces providing the proper foundation for subsequent finish coats. It can be applied to masonry with Ph levels as high as 13.
Super Spec® HP Metal Primers
These products are the most widely used coating for the maintenance business. They will help ensure the best possible results for whatever finish is chosen.
Sure Seal Latex Primer Sealer
Latex Primer offers strong adhesion for all surfaces and excellent stain blocking and resistance in a low odor/low VOC formula.
Super Spec Primers
Super Spec Paints is a complete line of superior quality products for home and commercial use.
Ultra Spec® Masonry Products
A family of products used to penetrate, seal, protect and beautify new or previously painted masonry surfaces.
Ultra Spec® Professional Interior Primers
A variety of interior primers specially for different substrates and purposes
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Aura® Waterborne Interior Paint
Aura provides the ultimate in performance and color vitality. It delivers superior durability in any color with no color rub-off. It was engineered to deliver extreme hide for fewer coats and unsurpassed surface smoothness. It is also mildew resistant.
Aura® Bath & Spa Waterborne Interior Paint
Aura Bath & Spa allows you to achieve a luxurious matte finish color that will stand up to humidity. With the added benefits of Color Lock® technology and our proprietary Gennex® colorant system it delivers remarkable durability and exceptional color.
Natura® Waterborne Interior Paint
Natura® continues Benjamin Moore''s commitment to providing the most environmentally friendly paint on the market with zero VOCs** and low total emissions. Natura is safer for you and your family while still providing a durable and beautiful finish.
Regal® Select Waterborne Interior Paint
Regal® Select offers the premium performance and smooth application you''ve come to expect from our classic paint, with the added benefits of our proprietary Gennex® colorant system and a high performance hybrid resin.
ben® Waterborne Interior Paint
ben® is an acrylic blended interior coating that delivers excellent application properties such as great touch-up and spatter resistance. It has low VOCs and low odor for same day return to service.
ADVANCE® Waterborne Interior Alkyd
A premium quality, waterborne alkyd that delivers the desired flow and leveling characteristics of conventional alkyd paint with the low odor/low VOC and soap and water cleanup of waterborne finishes.
Waterborne Ceiling Paint
Waterborne Ceiling Paint hides common ceiling imperfections for a look that is virtually flawless. It delivers ample open time to ensure minimal lapping and has minimal spatter. It is the flattest finish offered by Benjamin Moore.
Muresco® Ceiling Paint
A premium quality acrylic coating specifically formulated for ceilings that will provide a beautiful, uniform flat finish.
Eco Spec® WB Silver
Eco Spec® WB Silver extends Benjamin MooreA,''s offering of the Eco Spec® WB line, featuring the superior properties of Eco Spec® WB plus the benefits of an antimicrobial additive containing pure elemental silver.
Eco Spec® WB
A zero VOC, low odor waterborne coating tinted with Benjamin Moore''s proprietary Gennex zero VOC colorant system. It''s available in thousands of colors in three finishes while meeting the highest environmental requirements.
Ultra Spec® 500
A zero VOC, professional-quality interior coating designed to meet the needs of professional painting contractors, facility managers, and property managers.
Super Spec® Interior Finishes
A complete line of interior professional products for residential and commercial use.
Grand Entrance
Grand Entrance® is a high-end interior/exterior door and trim enamel that creates the deep rich look of European enamel finishes. The waterborne alkyd formula allows for easier application and long lasting beauty.
Aura® Color Foundations
Aura Color Foundation is intended as a base coat, when needed, to achieve certain desired colors.
Impervex® Latex Enamel High Gloss
Quick-drying, high gloss enamel providing outstanding rust inhibition with excellent color retention and weather resistance.
Satin Impervo®
A premium quality, low lustre, alkyd paint with superb leveling and hiding qualities.
Waterborne Satin Impervo®
Waterborne Satin Impervo is a premium quality 100% acrylic latex.
Kitchen & Bath Paint
Kitchen & Bath is a premium quality satin finish enamel designed to resist mildew growth in kitchens and bathrooms.
Super Hide® Zero
Super Hide® Zero VOC is a professional-quality interior paint designed to meet the needs of high-volume commercial paint contractors.
Super Spec® HP D.T.Ms
Designed to perform as direct to metal and primer finish. Both coats of the product provide rust inhibition for superior rust control.
Super Spec® HP Urethanes
This urethane alkyd enamel provides superior exterior gloss and color retention when compared to straight alkyds and epoxy esters.
Ultra Spec® HP D.T.M. Acrylic Enamels - 099000 099100 099123
Ultra Spec® HP D.T.M. Acrylic Enamels provide excellent rust inhibition for superior corrosion control and protection for metal substrates.
Ultra Spec® Masonry Products
A family of products used to penetrate, seal, protect and beautify new or previously painted masonry surfaces.
Ultra Spec® SCUFF-X® Interior Latex
A high-performance, one-component latex coating specifically engineered to deliver outstanding performance and protection for the toughest high-traffic areas in busy commercial spaces. This breakthrough product offers superior durability and scuff-resistant properties than traditional 2-component coatings, without the strong odor, pre-mixing, short pot-life and application difficulties related to similar products. This paint will retain its high-quality appearance much longer with minimal maintenance.
Benjamin Moore Professional Line of Prep Products
The Benjamin Moore Professional Products Portfolio is a complete assortment of quality-driven products engineered to provide a competitive business solution for large commercial projects.
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Aura® Waterborne Exterior Paint
Aura combines the outstanding advantages of our resin technology, Color Lock® technology and proprietary Gennex® colorant system to deliver rich, full color and unprecedented durability. It offers excellent resistance to cracking, peeling, and fading and is also mildew and stain resistant.
Regal Select Exterior REVIVE for Vinyl Siding - Low Lustre (544)
Superior adhesion with Vinyl Lock technology to safely refresh the look and color of your home.
Regal® Select Exterior Paint
Regal® Select Exterior features MoorLife®, MoorGard®, and MoorGlo® finishes tinted on our proprietary Gennex® colorant system. It is formulated with proprietary alkyd technology to provide a protective exterior coating and superior adhesion.
Regal® Select Exterior High Build Paint
Regal® Select Exterior High Build is a thick, high-build formula tinted on our proprietary Gennex® colorant system. It is engineered for optimum hide and adheres powerfully to exterior substrates. It is also mildew and stain resistant.
ben® Waterborne Exterior Paint
ben® is a 100% acrylic latex exterior paint that delivers dependable performance, application and appearance. It is designed to meet the needs of a value conscious consumer.
Grand Entrance
Grand Entrance® is a high-end interior/exterior door and trim enamel that creates the deep rich look of European enamel finishes. The waterborne alkyd formula allows for easier application and long lasting beauty.
Ultra Spec® EXT
A low VOC, professional-quality exterior coating designed to meet the needs of professional painting contractors, facility managers, property managers, and specifiers.
Aura® Color Foundations
Aura Color Foundation is intended as a base coat, when needed, to achieve certain desired colors.
Super Spec® HP D.T.Ms
Designed to perform as direct to metal and primer finish. Both coats of the product provide rust inhibition for superior rust control.
Super Spec® HP Urethanes
This urethane alkyd enamel provides superior exterior gloss and color retention when compared to straight alkyds and epoxy esters.
Ultra Spec® HP D.T.M. Acrylic Enamels
Ultra Spec® HP D.T.M. Acrylic Enamels provide excellent rust inhibition for superior corrosion control and protection for metal substrates.
Ultra Spec® Masonry Products
A family of products used to penetrate, seal, protect and beautify new or previously painted masonry surfaces.
Ultra Spec® Masonry Acrylic Latex Satin
Commercial and residential applications. Interior and exterior surfaces of cinder block, poured/pre-cast concrete, brick and other masonry structures. May also be used on interior plaster and wallboard.
Impervex® Latex Enamel High Gloss
Quick-drying, high gloss enamel providing outstanding rust inhibition with excellent color retention and weather resistance.
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Floor & Patio Latex Enamels
A premium quality, quick-drying epoxy-modified floor enamel. For interior or exterior use on unpainted concrete (new or old) and previously finished wood or concrete floors.
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ARBORCOAT® Waterborne Exterior Stain
ARBORCOAT®, with advanced waterborne technology, is easy to apply and offers superior protection while enhancing the texture and grain of exterior wood surfaces. It''s available in a wide variety of opacities and colors.
ARBORCOAT® Classic Oil Finishes
Arborcoat®, with advanced alkyd technology, is easy to apply and offers superior protection while enhancing the texture and grain of exterior wood surfaces. It''s available in an array of captivating colors that let you express your own unique style.
Ultra Spec Exterior Solid Color Stain - Flat (450)
Quality acrylic latex stain with a rustic flat finish.
Stain Prep Products
Benjamin Moore offers five prep products for decks and siding which include Remove, Restore, Brighten, Clean, Composite Deck Cleaner. These products can be used to properly prepare wood surfaces for painting or staining projects.
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Impervo® Waterborne Satin Paint
A premium quality 100% acrylic latex paint that delivers the desired flow and leveling characteristics of an alkyd based paint. It provides a tough, high hiding low lustre finish that stands up to repeated washing and scrubbing.
Satin Impervo Alkyd Low Lustre Paint
A premium quality, low lustre, alkyd paint providing superb leveling and hiding qualities. Features easy application, excellent sag resistance and provides one-coat coverage if the surface is in good condition and the color change is not extreme.
Impervex® Latex High Gloss Enamel
A high gloss latex enamel that washes easily and produces no unpleasant odor during application.
Studio Finishes®
The Benjamin Moore Studio Finishes® line comprises decorative coatings designed for unique effects or faux finishes. You can choose from a variety of these specialty products to achieve dramatic effects in lustre and texture.
ben® Chalkboard Paint
Chalkboard Paint, available in any color, lets you turn virtually any interior surface into an easy-to-clean chalkboard. It goes on smoothly, just like other paints - and there are so many fun colors to choose from.
Notable™ Dry Erase Paint
Notable is a premium performance, two-component product that can be applied to almost any substrate, including painted drywall, wood, glass, metal and laminate. The isocyanate-free formula features a four-hour pot life, seven-day full cure time and 10-year warranty. Kits come complete with two pre-measured components, a roller-cover, and application instructions in three sizes ™ 50, 100 and 200 square feet. End-users can choose from white, for the classic whiteboard look, or clear, to transform any of our 3,500+ colors into a dry erase surface.
Benwood® Stays Clear®
A premium quality coating that produces a durable and clear finish that dries quickly and does not scratch or yellow over time.
Benjamin Moore® Paint Extender
Use as a thinner and open time extender for all Benjamin Moore's interior or exterior latex paints when application conditions require it.
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Corotech® Cleaning, Solvents and Specialty Products
Along with cleaning and solvent products, Corotech offers block fillers for masonry and anti-slip aggregate for floor coatings.
Corotech® Waterborne Primers
Tough use-specific primers with lower odor, good bonding, and easy water-based clean-up.
Corotech® Alkyd Primers
From economical protective coatings to heavy-duty steel primers for industrial environments, choose the right alkyd primer for your project
Corotech® Specialty and Flooring Primers
A collection of specialty primers, including flooring primers for masonry and a zinc-based primer for steel.
Corotech® Specialty Enamels
A collection of specialty products, including enamels for electrostatic spraying and high-heat resistance.
Corotech® High-Performance Epoxies
Rugged two-component epoxies for masonry and steel. Apply in commercial, industrial and select residential spaces.
Corotech® Waterborne Enamels
Multipurpose paints that blend rugged protection, lower VOC and easy application.
Corotech® High-Performance Urethanes
Long lasting color, durability and gloss even in the harshest environments.
Corotech® Alkyd Enamels
Durable alkyd enamels are designed for the needs of professionals, from quick dry spray-optimized paints to multipurpose brush and roll systems.
{{this.show}} {{this.hide}} Coronado-Part of the Benjamin Moore® Family of Brands
{{this.show}} {{this.hide}} Insl-X®-Part of the Benjamin Moore® Family of Brands
{{this.show}} {{this.hide}} Lenmar® Part of the Benjamin Moore® Family of Brands
{{this.show}} {{this.hide}} The ben® Color Capture™ app for iPhone®
Color Capture™
Benjamin Moore has made color matching easier than ever with its new ben Color Capture iPhone application. Take a picture of anything that has the "perfect-color-you've-been-looking-for" with your iPhone, and with your new ben® Color Capture™ app, tap the "match" key. In just seconds, a strip of colors pop up under your photo with the closest paint color match highlighted. Give your phone a simple shake and your ben app will give you four coordinating colors that create a perfectly harmonizing palette based on your original color choice. Your color favorites can be saved and enlarged to the size of the iPhone screen for easier viewing.
Last Update: 2020-05-05