Paints and Coatings
Renowned for innovation, performance, and unsurpassed color selection, Benjamin Moore & Co. is a definitive leader in the paints and coatings industry-and your partner in beautifying and protecting residential and commercial properties.
The story began in 1883, when Benjamin Moore and his brother, Robert, opened Moore Brothers in Brooklyn, New York-- with $2,000, one product, and a promise to deliver only the finest paint. Today, we remain committed to their vision of producing the highest quality paints and finishes, and serving customers through a network of knowledgeable, independent retailers.
In addition, we manufacture our own resins and zero-VOC* Gennex® colorants, which are used to create products that are low-VOC and zero-VOC, even after tinting. Gennex colorants are also resin-rich, so they fortify the paint and allow the tinted product to maintain its original viscosity. As a result, paints tinted with Gennex colorants are easier to apply and deliver a more durable, washable coating.
In 2008, Benjamin Moore & Co. purchased select assets of Insl‐x Products Corporation, including Insl‐x®, Coronado®, and Lenmar®. In 2010, we launched the Corotech® brand of high performance coatings to combine three different industrial lines (Benjamin Moore, Insl‐x and Coronado) under one umbrella, allowing for efficiencies in product selection and service. The interchangeability of our brands allows us to offer a broader range of products that meet your specification requirements for every project.
Benjamin Moore & Co. continues to be at the forefront of product innovation, with a commitment to research and development unrivaled in the architectural coatings industry. With over 5,500 independent retailers and more than 400 field and architecture representatives, we're here to serve you with the product recommendations and expertise needed to help you exceed your customers' expectations.
Last Update: 2020-05-05